Privacy Policy

Welcome to Unwind Game Studios. We are committed to protecting your privacy and ensuring a transparent and secure gaming experience. This Privacy Policy explains how we collect, use, and share information about you when you use our mobile applications ("Games") and our website.

1. Information We Collect

We believe in data minimization and only collect what is strictly necessary to run our games effectively.

• Automatically Collected Technical Data: When you play our Games, we may automatically collect standard diagnostic data such as device type, operating system version, anonymous installation identifiers, and crash logs.
• Gameplay Data: We store your game progress (such as levels, scores, settings, and cosmetics) on your device, and every Game is playable offline. Some Games (such as Lexora) also back your progress up to our servers so it survives a reinstall or a new device — see Section 2.
• In-App Purchases (IAP): If you purchase premium content or virtual goods via the App Store or Google Play, the transaction is processed securely by Apple or Google. We do not collect or store your payment card details.

2. Online Features & Data Uploaded to Our Servers

Some of our Games offer online features — such as cloud backup of your progress, global and weekly leaderboards, events, and social play. These features upload certain data to our servers (hosted on Google Firebase / Cloud Firestore), always tied to an anonymous identifier rather than your name or email. Where a Game makes an online feature optional, it asks for your consent in-app before uploading anything for it, and you can keep playing offline if you decline.

In Lexora, cloud backup of your progress and the event leaderboards are part of the game and do not ask for a separate consent: when your device is online, your progress (level reached, coins and other in-game balances, unlocked purchases, sound and motion settings, daily streak, and number of sessions played) is saved to our servers, and taking part in a weekly event adds a leaderboard entry containing only an automatically generated nickname (for example "Quiet Fern 47", which you can change) and your event score. Lexora never asks for a name, email, or password.

Depending on the Game and the features you use, we may upload and store:

• Profile & Leaderboard Data: Your chosen nickname, your country/region (derived from your device locale), your scores, tier, and any cosmetics you have equipped. This information is shown publicly on global and weekly leaderboards to other players.
• Anti-Cheat / Replay Data: A record of your gameplay session may be uploaded so we can validate scores submitted to the leaderboard and keep the competition fair.
• Social Linking (Game Center / Google Play Games): If you connect a platform account, we store your platform player ID and link status so you can find and compete with friends.
• Push Notifications: If you allow notifications, we store your device's push notification token, language, and time-zone offset, together with two values your device works out from when you finish levels: the hour you usually play and how many days usually pass between your play days. We also keep the time of your last activity and a 30-day list of the reminders we sent you. We use these only to choose when to send a reminder and to limit how many you get (at most a few per week, never during quiet hours). Each hour our server records whether it sent you a reminder, and if not, why not, together with your anonymous identifier, so we can check that reminders help players rather than bother them; these records are deleted after about 13 months. To measure this fairly, a randomly chosen group of players receives no reminders for a limited period. You can turn notifications off at any time in the Game's Settings or in your device settings.
• Anonymous Account Identifier: We use Firebase Anonymous Authentication to associate your data with a randomly generated identifier. We do not require an email, name, or password.

3. Third-Party Services & Advertising

To support the development of our free-to-play games, we may use trusted third-party services that collect data independently in accordance with their own privacy policies.

• Advertising (E.g., Google AdMob): We may display advertisements in our Games. Advertising partners may collect device identifiers (such as IDFA on iOS or Advertising ID on Android) and usage data to serve personalized ads. You can opt out of personalized advertising in your device settings.
• Analytics: We use Google Analytics for Firebase and Firebase Crashlytics to understand game performance, balance difficulty, and fix crashes. These events are linked to your anonymous account identifier (never your name or email), which also lets us combine them with the reminder records described in Section 2. We look at this data in aggregate and do not use it to build advertising profiles.
• Install Attribution (AppsFlyer): When we advertise a Game, AppsFlyer tells us which advertising campaign, if any, led to your install, using device information and, only where your device settings allow it, your advertising identifier (on iOS, only if you allow tracking).
• Purchases (RevenueCat): To unlock what you bought and restore it on another device, the purchase receipt from Apple or Google is processed by RevenueCat under a random identifier it creates for your device. Payment card details never reach us or RevenueCat.

4. Children's Privacy

Our Games are designed for a general audience. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

5. Your Rights & Data Deletion

Depending on your jurisdiction (e.g., GDPR in Europe, CCPA in California), you may have the right to request access to, correction of, or deletion of your personal data. Where a Game offers it, you can delete your server-side data directly in the app via Settings → Delete Account. For Games without that option (including Lexora today), request deletion at our account deletion page or email us at the address below with the Game's name and, if you have one, the leaderboard nickname shown in the Game, so we can find your data. Uninstalling the app removes all locally stored data from your device.

6. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

7. Contact Us

If you have any questions or suggestions about our Privacy Policy, do not hesitate to contact us at:

privacy@unwindgamestudios.com